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Harley-Davidson

24.55

-0.2800-1.13%

Post-market: 24.550.00000.00%19:30 EDT

Volume:1.71M

Turnover:42.11M

Market Cap:2.55B

PE:13.82

High:25.08

Open:24.99

Low:24.47

Close:24.83

52wk High:28.88

52wk Low:17.09

Shares:104.07M

Float Shares:103.00M

Volume Ratio:0.85

T/O Rate:1.66%

Dividend:0.74

Dividend Rate:2.99%

EPS(TTM):1.78

EPS(LYR):2.78

ROE:6.09%

ROA:1.62%

PB:0.82

PE(LYR):8.83

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Overview Company News Filings

Harley-Davidson Inc : Bmo Raises Target Price to $30 From $24

THOMSON REUTERS

Analysts Conflicted on These Consumer Cyclical Names: Group 1 Automotive (GPI) and Harley-Davidson (HOG)

BUZZ-India's Hero MotoCorp rises after Q4 profit beat

Harley-Davidson Earnings Call: Growth Amid Margin Squeeze

Harley-Davidson Inc. Stock Rises Tuesday, Outperforms Market

Sector Update: Consumer

MT Newswires Live

Stock Track | Harley-Davidson Soars 5.04% on Strategic Turnaround Plan and Strong Retail Sales Growth

Harley-Davidson Unveils "Back to Basics" Turnaround Strategy as North American Sales Rebound Lifts Shares

Harley-Davidson Shares up 4% After First Quarter Results

THOMSON REUTERS

Dow Jones Top Company Headlines at 9 AM ET: Pfizer Posts Better-Than-Expected Revenue, Profit | Coinbase ...

Harley-Davidson announces new strategic plan to deliver growth

Earnings Flash (HOG) Harley-Davidson Posts Q1 Revenue $1.17B, vs. FactSet Est of $1.01B

MT Newswires Live

Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth

THOMSON REUTERS

Press Release: Harley-Davidson Delivers First Quarter Financial Results

Harley-Davidson bets on affordable models, dealer network in latest turnaround effort

BRIEF-Harley-Davidson Q1 EPS USD 0.22

BRIEF-Harley-Davidson Expects Cost Of New Or Increased Tariffs To Be About $75 Mln To $90 Mln In 2026, Presentation Says

Harley-Davidson Q1 Net Income USD 25 Million

THOMSON REUTERS

Harley-Davidson: Targeting Over $350 Mln in Hdmc Ebitda in 2027; Over $150 Mln Fixed Cost Reduction - Strategy Presentation

THOMSON REUTERS

Harley-Davidson Q1 EPS $0.22 VS Ibes Estimate $0.27

THOMSON REUTERS

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Harley-Davidson’s latest earnings call painted...","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/company-announcements/harley-davidson-earnings-call-growth-amid-margin-squeeze?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":["earning"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/company-announcements/harley-davidson-earnings-call-growth-amid-margin-squeeze?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633947927","title":"Harley-Davidson Inc. Stock Rises Tuesday, Outperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2633947927","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633947927?lang=en_us&edition=fundamental","pubTime":"2026-05-06 05:25","pubTimestamp":1778016300,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  advanced 8.19% to $25.11 Tuesday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index  rising 0.81% to 7,259.22 and the Dow Jones Industrial Average  rising 0.73% to 49,298.25.Harley-Davidson Inc. closed 19.65% short of its 52-week high of $31.25, which the company reached on September 17th.Trading volume  eclipsed its 50-day average volume of 3.6 M.Data source: Dow Jones Market Data, FactSet. Data compiled May 5, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633947019","title":"Sector Update: Consumer","url":"https://stock-news.laohu8.com/highlight/detail?id=2633947019","media":"MT Newswires Live","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633947019?lang=en_us&edition=fundamental","pubTime":"2026-05-06 01:25","pubTimestamp":1778001940,"startTime":"0","endTime":"0","summary":"Consumer stocks were rising Tuesday afternoon, with the State Street Consumer Staples Select Sector SPDR ETF  and the State Street Consumer Discretionary Select Sector SPDR ETF  each adding about 0.5%.In corporate news, Harley-Davidson  shares jumped nearly 6% Tuesday after it reported Q1 results. The company reported Q1 earnings of $0.22 per diluted share, down from $1.07 a year earlier. Analysts polled by FactSet expected $0.22. Revenue for the quarter was $1.17 billion, down from $1.33 billion a year earlier, but ahead of the FactSet analyst consensus of $1.01 billion.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["LU1883839398.USD","XLP","IE00BGHQF748.EUR","IE00B64PRP62.GBP","BK4135","BK4091","HOG","IE00B3QW5Z07.USD","LU0061475181.USD","LU1894683348.USD","STT","BK4588","LU1894683264.USD","XLY","IE0034235188.USD","BK4585"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1146772583","title":"Stock Track | Harley-Davidson Soars 5.04% on Strategic Turnaround Plan and Strong Retail Sales Growth","url":"https://stock-news.laohu8.com/highlight/detail?id=1146772583","media":"Stock Track","labels":["movement"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1146772583?lang=en_us&edition=fundamental","pubTime":"2026-05-06 01:12","pubTimestamp":1778001156,"startTime":"0","endTime":"0","summary":"Harley-Davidson's stock surged 5.04% during intraday trading on Tuesday, as investors responded positively to the company's new strategic direction and better-than-expected quarterly performance.The...","market":"hk","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"movement","news_rank":0,"length":0,"strategy_id":0,"source":"ai_movement_en","symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1149438548","title":"Harley-Davidson Unveils \"Back to Basics\" Turnaround Strategy as North American Sales Rebound Lifts Shares","url":"https://stock-news.laohu8.com/highlight/detail?id=1149438548","media":"Deep News","labels":["corporation"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1149438548?lang=en_us&edition=fundamental","pubTime":"2026-05-05 23:10","pubTimestamp":1777993842,"startTime":"0","endTime":"0","summary":"On Tuesday, Harley-Davidson released a new strategic plan named \"Back to the Bricks\" alongside its first-quarter 2026 financial results. Despite a significant profit decline, the company's stock rose...","market":"fut","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"corporation","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633394571","title":"Harley-Davidson Shares up 4% After First Quarter Results","url":"https://stock-news.laohu8.com/highlight/detail?id=2633394571","media":"THOMSON REUTERS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633394571?lang=en_us&edition=fundamental","pubTime":"2026-05-05 21:33","pubTimestamp":1777988038,"startTime":"0","endTime":"0","summary":null,"market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260505:nFWN41I16I:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"reuters_en_live","symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633943227","title":"Dow Jones Top Company Headlines at 9 AM ET: Pfizer Posts Better-Than-Expected Revenue, Profit | Coinbase ...","url":"https://stock-news.laohu8.com/highlight/detail?id=2633943227","media":"Dow Jones","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633943227?lang=en_us&edition=fundamental","pubTime":"2026-05-05 21:00","pubTimestamp":1777986000,"startTime":"0","endTime":"0","summary":"Higher sales of cancer treatments helped fuel better-than-expected first-quarter sales and profit for the drugmaker.Coinbase to Slash 14% of Workforce as Part of Restructuring. The crypto exchange said it was laying off 700 employees as part of a restructuring effort to trim costs and streamline operations.HSBC Takes $400 Million Hit From Private-Credit Alleged Fraud. The provision is connected to Market Financial Solutions, a British mortgage lender that collapsed this year, according to people familiar with the matter.DuPont de Nemours lifted its outlook and plans to buy back $275 million of stock after swinging to a profit in the first quarter.Crypto Exchange Bullish Strikes $4.2 Billion Deal for Transfer Agent in Tokenization Push. Equiniti is one of the world's biggest transfer agents, offering shareholder services to companies including Berkshire Hathaway and Moody's.Archer-Daniels-Midland Raises Outlook After New U.S. Biofuels Policy. Archer-Daniels-Midland raised its full-year 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announces new strategic plan to deliver growth","url":"https://stock-news.laohu8.com/highlight/detail?id=2633912148","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633912148?lang=en_us&edition=fundamental","pubTime":"2026-05-05 19:20","pubTimestamp":1777980045,"startTime":"0","endTime":"0","summary":"Harley-Davidson (HOG) announced “Back to the Bricks,” its new strategic plan designed to restore the Company’s performance and deliver profitable g...","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/the-fly/harley-davidson-announces-new-strategic-plan-to-deliver-growth-thefly-news?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/the-fly/harley-davidson-announces-new-strategic-plan-to-deliver-growth-thefly-news?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633191421","title":"Earnings Flash (HOG) Harley-Davidson Posts Q1 Revenue $1.17B, vs. FactSet Est of $1.01B","url":"https://stock-news.laohu8.com/highlight/detail?id=2633191421","media":"MT Newswires Live","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633191421?lang=en_us&edition=fundamental","pubTime":"2026-05-05 19:05","pubTimestamp":1777979131,"startTime":"0","endTime":"0","summary":"Earnings Flash (HOG) Harley-Davidson Posts Q1 Revenue $1.17B, vs. FactSet Est of $1.01B","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["earning"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633914896","title":"Harley-Davidson Announces \"Back to the Bricks\" Strategic Plan to 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First Quarter Financial Results","url":"https://stock-news.laohu8.com/highlight/detail?id=2633624914","media":"Dow Jones","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633624914?lang=en_us&edition=fundamental","pubTime":"2026-05-05 19:00","pubTimestamp":1777978800,"startTime":"0","endTime":"0","summary":"MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc.   today reported first quarter 2026 results.\"We're pleased with our first quarter results, which reflect actions we've taken to drive demand and improve dealer health. We saw a 14% increase in retail performance in North America, which drove global retail sales growth of 8%, and achieved a 22% year-over-year reduction in global dealer inventories, as we continue to prioritize aligning wholesale with retail demand. We are energized by the positive early reception to our new RIDE marketing platform, and excited to activate against our new growth strategy, Back to the Bricks,\" said Artie Starrs, President and CEO, Harley-Davidson.-- North American retail motorcycle sales of 23,803 units, up 14% vs. prior. Consolidated operating income in the first quarter was down 85 percent, driven by a decline of 84 percent at HDMC and a decline of 65 percent at HDFS. At the LiveWire segment, the operating loss improved by $2 million or 11 per","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":"Press Release: Harley-Davidson Delivers First Quarter Financial Results","news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633911135","title":"Harley-Davidson bets on affordable models, dealer network in latest turnaround effort","url":"https://stock-news.laohu8.com/highlight/detail?id=2633911135","media":"Reuters","labels":["productRelease"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633911135?lang=en_us&edition=fundamental","pubTime":"2026-05-05 18:52","pubTimestamp":1777978361,"startTime":"0","endTime":"0","summary":"Harley-Davidson bets on affordable models, dealer network in latest turnaround effortBy Nathan GomesMay 5 (Reuters) - Harley-Davidson HOG.N outlined a new strategy on Tuesday focused on lower-priced m","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260505:nL4N41H1ES:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"productRelease","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633111579","title":"BRIEF-Harley-Davidson Q1 EPS USD 0.22","url":"https://stock-news.laohu8.com/highlight/detail?id=2633111579","media":"Reuters","labels":["dataReport","express"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633111579?lang=en_us&edition=fundamental","pubTime":"2026-05-05 18:52","pubTimestamp":1777978352,"startTime":"0","endTime":"0","summary":"BRIEF-Harley-Davidson Q1 EPS USD 0.22\n\n\nMay 05 (Reuters) - 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