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Harley-Davidson

24.55

-0.2800-1.13%

Post-market: 24.550.00000.00%19:30 EDT

Volume:1.71M

Turnover:42.11M

Market Cap:2.55B

PE:13.82

High:25.08

Open:24.99

Low:24.47

Close:24.83

52wk High:28.88

52wk Low:17.09

Shares:104.07M

Float Shares:103.00M

Volume Ratio:0.85

T/O Rate:1.66%

Dividend:0.74

Dividend Rate:2.99%

EPS(TTM):1.78

EPS(LYR):2.78

ROE:6.09%

ROA:1.62%

PB:0.82

PE(LYR):8.83

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Overview Company News Filings

Harley-davidson is Maintained at Buy by DA Davidson

Harley-Davidson price target raised to $30 from $25 at DA Davidson

Harley-davidson Inc. Stock Falls Wednesday, Underperforms Market

Harley-davidson Inc. Stock Falls Monday, Underperforms Market

Harley-davidson Announces Q2 2026 Distribution of R$ 0.66 Per Unit, Payable July 1

Harley-Davidson Announces New Chief Legal Officer Appointment

Harley-davidson Inc. Stock Falls Friday, Underperforms Market

Harley-davidson Names Gayle Littleton Chief Legal Officer, Replacing Paul Krause

Harley-davidson BDR Dividend Set at BRL 0.66 Per BDR, Payable July 1

Novem Group Publishes 2025/26 Annual Report

Harley-Davidson Inc. Stock Falls Monday, Underperforms Market

Harley Davidson (HOG) Stock Looks Fully Valued After Third Avenue Takes A New Stake

Simply Wall St.

Harley-Davidson Inc. Stock Rises Thursday, Still Underperforms Market

Harley-Davidson Inc. Stock Rises Monday, Outperforms Market

The Morning Risk Report: A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson

Did Bringing Revolution Max Production Back Home Just Shift Harley-Davidson's (HOG) Investment Narrative?

Simply Wall St.

A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson -- WSJ

Harley-Davidson Inc. Stock Rises Thursday, Outperforms Market

Harley-Davidson's New Management Can Effectively Show Growth Next Year, UBS Says

MT Newswires Live

Harley-Davidson Inc. Stock Falls Wednesday, Underperforms Market

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Stock Falls Wednesday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2648521547","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2648521547?lang=en_us&edition=fundamental","pubTime":"2026-07-02 05:23","pubTimestamp":1782940980,"startTime":"0","endTime":"0","summary":"DJ Harley-Davidson Inc. Stock Falls Wednesday, Underperforms MarketThis article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  shed 1.27% to $24.15 Wednesday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index  falling 0.22% to 7,483.23 and Dow Jones Industrial Average  falling 0.03% to 52,305.24.Harley-Davidson Inc. closed 22.72% below its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  remained 648,698 below its 50-day average volume of 3.0 M.Data source: Dow Jones Market Data, FactSet. Data compiled July 1, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal. Dow Jones NewswiresJuly 01, 2026 17:23 ET Copyright  2026 Dow Jones & Company, Inc.","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2647626307","title":"Harley-davidson Inc. Stock Falls Monday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2647626307","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2647626307?lang=en_us&edition=fundamental","pubTime":"2026-06-30 05:25","pubTimestamp":1782768300,"startTime":"0","endTime":"0","summary":"DJ Harley-Davidson Inc. Stock Falls Monday, Underperforms MarketThis article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  shed 3.81% to $24.23 Monday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index  rising 1.18% to 7,440.43 and the Dow Jones Industrial Average  rising 0.59% to 52,182.74.This was the stock's fourth consecutive day of losses.Harley-Davidson Inc. closed 22.46% below its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  remained 70,021 below its 50-day average volume of 3.0 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 29, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal. Dow Jones NewswiresJune 29, 2026 17:25 ET Copyright  2026 Dow Jones & Company, Inc.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2647371474","title":"Harley-davidson Announces Q2 2026 Distribution of R$ 0.66 Per Unit, Payable July 1","url":"https://stock-news.laohu8.com/highlight/detail?id=2647371474","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2647371474?lang=en_us&edition=fundamental","pubTime":"2026-06-29 20:33","pubTimestamp":1782736432,"startTime":"0","endTime":"0","summary":"Harley-Davidson announces Q2 2026 distribution of R$ 0.66 per unit, payable July 1Harley-Davidson declared a 2Q 2026 cash distribution of R$ 0.66 per unit.Shares trade with entitlement through June 3,","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260629:nNDL6Wdh3w:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2646592393","title":"Harley-Davidson Announces New Chief Legal Officer Appointment","url":"https://stock-news.laohu8.com/highlight/detail?id=2646592393","media":"TIPRANKS","labels":["executive"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2646592393?lang=en_us&edition=fundamental","pubTime":"2026-06-27 05:33","pubTimestamp":1782509633,"startTime":"0","endTime":"0","summary":"Harley-Davidson ( ($HOG) ) just unveiled an update. Harley-Davidson announced a leadership transition in its legal and corporate affairs function, ...","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/company-announcements/harley-davidson-announces-new-chief-legal-officer-appointment?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/company-announcements/harley-davidson-announces-new-chief-legal-officer-appointment?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"executive","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2646398043","title":"Harley-davidson Inc. Stock Falls Friday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2646398043","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2646398043?lang=en_us&edition=fundamental","pubTime":"2026-06-27 05:23","pubTimestamp":1782508980,"startTime":"0","endTime":"0","summary":"DJ Harley-Davidson Inc. Stock Falls Friday, Underperforms MarketThis article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  slipped 1.06% to $25.19 Friday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index  falling 0.05% to 7,354.02 and Dow Jones Industrial Average  falling 0.09% to 51,876.11.This was the stock's third consecutive day of losses.Harley-Davidson Inc. closed 19.39% short of its 52-week high of $31.25, which the company reached on September 17th.Trading volume  eclipsed its 50-day average volume of 2.8 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 26, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal. Dow Jones NewswiresJune 26, 2026 17:23 ET Copyright  2026 Dow Jones & Company, Inc.","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2646398940","title":"Harley-davidson Names Gayle Littleton Chief Legal Officer, Replacing Paul Krause","url":"https://stock-news.laohu8.com/highlight/detail?id=2646398940","media":"Reuters","labels":["executive"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2646398940?lang=en_us&edition=fundamental","pubTime":"2026-06-27 05:01","pubTimestamp":1782507680,"startTime":"0","endTime":"0","summary":"Harley-Davidson names Gayle Littleton chief legal officer, replacing Paul KrauseHarley-Davidson named Gayle Littleton chief legal, compliance and corporate affairs officer, corporate secretary, effect","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260626:nNDL5dQl1b:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"executive","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2646364586","title":"Harley-davidson BDR Dividend Set at BRL 0.66 Per BDR, Payable July 1","url":"https://stock-news.laohu8.com/highlight/detail?id=2646364586","media":"Reuters","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2646364586?lang=en_us&edition=fundamental","pubTime":"2026-06-27 01:29","pubTimestamp":1782494954,"startTime":"0","endTime":"0","summary":"Harley-Davidson BDR dividend set at BRL 0.66 per BDR, payable July 1Harley-Davidson declared a dividend distribution of BRL 0.66 per BDR, based on an FX rate of 5.17.Payment date set for 01/07/2026; h","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260626:nNDL2c4tSR:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"shareholding","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2646278878","title":"Novem Group Publishes 2025/26 Annual Report","url":"https://stock-news.laohu8.com/highlight/detail?id=2646278878","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2646278878?lang=en_us&edition=fundamental","pubTime":"2026-06-25 15:08","pubTimestamp":1782371334,"startTime":"0","endTime":"0","summary":"Novem Group publishes 2025/26 annual reportNovem Group SA published its annual report for FY 2025/26, flagging a difficult automotive market with volatile demand and delayed programme launches.New bus","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260625:nNDL300HqR:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2645008138","title":"Harley-Davidson Inc. Stock Falls Monday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2645008138","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2645008138?lang=en_us&edition=fundamental","pubTime":"2026-06-23 05:25","pubTimestamp":1782163500,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  slipped 3.82% to $24.69 Monday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average  rising 0.29% to 51,712.71 and the S&P 500 Index  falling 0.37% to 7,472.79.Harley-Davidson Inc. closed 20.99% below its 52-week high of $31.25, which the company reached on September 17th.Trading volume  eclipsed its 50-day average volume of 2.9 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 22, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"sg","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2645005919","title":"Harley Davidson (HOG) Stock Looks Fully Valued After Third Avenue Takes A New Stake","url":"https://stock-news.laohu8.com/highlight/detail?id=2645005919","media":"Simply Wall St.","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2645005919?lang=en_us&edition=fundamental","pubTime":"2026-06-23 05:23","pubTimestamp":1782163426,"startTime":"0","endTime":"0","summary":"Third Avenue Value Fund’s new position in Harley-Davidson (HOG) in Q1 2026 puts fresh attention on the stock, as the fund responds to recent management changes and product and inventory adjustments.\nSee our latest analysis for Harley-Davidson.\nHarley-Davidson’s recent management moves and product reset come against a backdrop where the share price has risen 8.18% over the past month and 37.94% over the past 90 days, yet the 3-year total shareholder return is down 18.10% and the 5-year total...","market":"hk","thumbnail":"https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654","type":0,"news_type":0,"thumbnails":["https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/harley-davidson-hog-stock-looks-fully-valued-after-third-ave","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/harley-davidson-hog-stock-looks-fully-valued-after-third-ave","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"simplywall_highlight","symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2644203163","title":"Harley-Davidson Inc. Stock Rises Thursday, Still Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2644203163","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2644203163?lang=en_us&edition=fundamental","pubTime":"2026-06-19 05:25","pubTimestamp":1781817900,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  rallied 1.02% to $25.67 Thursday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index  rising 1.08% to 7,500.58 and the Dow Jones Industrial Average  rising 0.14% to 51,564.70.The stock's rise snapped a two-day losing streak.Harley-Davidson Inc. closed 17.86% below its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  eclipsed its 50-day average volume of 2.8 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 18, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643550789","title":"Harley-Davidson Inc. Stock Rises Monday, Outperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2643550789","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643550789?lang=en_us&edition=fundamental","pubTime":"2026-06-16 05:24","pubTimestamp":1781558640,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  rose 1.68% to $26.07 Monday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index  rising 1.65% to 7,554.29 and the Dow Jones Industrial Average  rising 0.92% to 51,671.03.Harley-Davidson Inc. closed 16.58% short of its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  remained 1.0 million below its 50-day average volume of 2.9 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 15, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643270170","title":"The Morning Risk Report: A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson","url":"https://stock-news.laohu8.com/highlight/detail?id=2643270170","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643270170?lang=en_us&edition=fundamental","pubTime":"2026-06-15 19:10","pubTimestamp":1781521800,"startTime":"0","endTime":"0","summary":"The Morning Risk Report: A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson By David Smagalla | Dow Jones Risk Journal. Good morning. Motorcycle marketing usually relies on familiar themes. A lonely highway. A scenic vista. A growling engine. Indian Motorcycle is trying an incendiary new script: It is attempting to drag Harley-Davidson into the culture wars .The campaign: In a recent social-media video , Minnesota-based Indian criticized its larger and more prosperous competitor Harley for making electric motorcycles, moving some production to Thailand and embracing diversity, equity and inclusion programs. \"They chased political trends, \" a narrator said of Harley in a tone reminiscent of a campaign-attack ad. \"We back the people who matter.\". Political rancor: The video followed nearly two weeks of social-media commentary from conservative influencers denouncing Harley and praising Indian-a dynamic that echoed previous campaigns against such companies. An","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643249996","title":"Did Bringing Revolution Max Production Back Home Just Shift Harley-Davidson's (HOG) Investment Narrative?","url":"https://stock-news.laohu8.com/highlight/detail?id=2643249996","media":"Simply Wall St.","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643249996?lang=en_us&edition=fundamental","pubTime":"2026-06-14 18:15","pubTimestamp":1781432154,"startTime":"0","endTime":"0","summary":"Earlier this month, Harley-Davidson outlined plans to bring production of its Revolution Max engine and key models like the Pan America, Sportster S and Nightster back to U.S. facilities as part of its \"Back to the Bricks\" initiative to rebuild financial performance and dealer relations.\nThis reshoring move arrives as rival Indian Motorcycle’s PR push and questions around Harley-Davidson’s valuation and insider share sales sharpen investor focus on how operational changes could influence...","market":"us","thumbnail":"https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654","type":0,"news_type":0,"thumbnails":["https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/did-bringing-revolution-max-production-back-home-just-shift","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/did-bringing-revolution-max-production-back-home-just-shift","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"simplywall_highlight","symbols":["BK4091","BK4211","HBCP","HOG","BK4195"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642629151","title":"A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson -- WSJ","url":"https://stock-news.laohu8.com/highlight/detail?id=2642629151","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642629151?lang=en_us&edition=fundamental","pubTime":"2026-06-12 23:30","pubTimestamp":1781278200,"startTime":"0","endTime":"0","summary":"Motorcycle marketing usually relies on familiar themes. A lonely highway. A scenic vista. A growling engine.Indian Motorcycle is trying an incendiary new script: It is attempting to drag Harley-Davidson into the culture wars.In a recent social-media video, Minnesota-based Indian criticized its larger and more prosperous competitor Harley for making electric motorcycles, moving some production to Thailand and embracing diversity, equity and inclusion programs.\"They chased political trends,\" a narrator said of Harley in a tone reminiscent of a campaign-attack ad. \"We back the people who matter.\". The video followed nearly two weeks of social-media commentary from conservative influencers denouncing Harley and praising Indian -- a dynamic that echoed previous campaigns against such companies as Cracker Barrel and Deere.The attack by Indian appeared to have minimal results. On Tuesday, a day after Indian's video dropped, Harley said it was bringing some bike production back from Thailand t","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["PII","HOG","BK4190","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642232161","title":"Harley-Davidson Inc. Stock Rises Thursday, Outperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2642232161","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642232161?lang=en_us&edition=fundamental","pubTime":"2026-06-12 05:25","pubTimestamp":1781213100,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  rallied 5.41% to $25.74 Thursday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index  rising 1.75% to 7,394.30 and the Dow Jones Industrial Average  rising 1.86% to 50,848.75.Harley-Davidson Inc. closed 17.63% below its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  remained 489,775 below its 50-day average volume of 3.0 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 11, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642325233","title":"Harley-Davidson's New Management Can Effectively Show Growth Next Year, UBS Says","url":"https://stock-news.laohu8.com/highlight/detail?id=2642325233","media":"MT Newswires Live","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642325233?lang=en_us&edition=fundamental","pubTime":"2026-06-11 23:29","pubTimestamp":1781191750,"startTime":"0","endTime":"0","summary":"Harley-Davidson's  new management can effectively show growth in the next year, with cost savings and tariff reductions helping bridge to growth in 2026 and 2027, UBS said in a Wednesday research note.UBS said it needs to see more evidence of the fundamental demand shift that is needed to reach Harley-Davidson's medium-term goals, and believes that there are drivers in the next 12 months that should give investors reason to consider the stock.Harley-Davidson retail sales have been decelerating in the US since 2013, with sales falling 13% year-on-year in 2025, 4% in 2024, and 10% in 2023, UBS noted.UBS rated Harley-Davidson's stock as neutral with a $26 price target.Price: 25.30, Change: +0.88, Percent Change: +3.60","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642479170","title":"Harley-Davidson Inc. Stock Falls Wednesday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2642479170","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642479170?lang=en_us&edition=fundamental","pubTime":"2026-06-11 05:24","pubTimestamp":1781126640,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  shed 4.20% to $24.42 Wednesday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index  falling 1.62% to 7,266.99 and Dow Jones Industrial Average  falling 1.87% to 49,918.78.The stock's fall snapped a four-day winning streak.Harley-Davidson Inc. closed 21.86% short of its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  eclipsed its 50-day average volume of 2.9 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 10, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0}],"pageSize":20,"totalPage":10,"pageCount":6,"totalSize":200,"code":"91000000","status":"200"}]}}