Mattel's New CEO Seems Well Positioned to Lead Toy Company
Dow Jones
Yesterday
0916 ET - UBS says Roger Lynch's track record as Condé Nast CEO positions him relatively well to lead Mattel. The toy company has spent the past several years trying to transform from a traditional toy manufacturer into a diversified, IP-driven entertainment company, and Lynch, a current board member of Mattel, has been focused on unlocking greater value from Condé Nast's iconic brands, the analysts say. He has extended brands beyond their core products using video, live experiences, commerce, and strategic partnerships. "That experience can be relevant to Mattel's strategy of leveraging its IP more successfully," UBS says.
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