Want to turn your village's local culture into a source of extra income? Want to create a distinctive IP for your village so that village galas and rural sports events go viral? Want to master practical skills in AI short videos, cultural and creative design, and cultural tourism operations, while also networking with rural leaders from across the city and connecting with resources? Here is your chance! 📢The 2026 Beijing New Mass Arts-Empowered Rural High-Quality Farmer Training Program has officially launched student recruitment! There is no training fee, and accommodation and meals are free of charge.

This training is closely tied to rural cultural revitalization, the integration of agriculture, culture and tourism, and the improvement of rural governance capabilities. It adopts a three-in-one teaching model of theoretical instruction + hands-on practice + field observation. Only 70 students will be admitted for a 5-day offline intensive residential study program.⬇️⬇️⬇️

Who can apply

Applicants must be under 60 years of age, with no educational background requirements. They should love local culture and be committed to the integration of agriculture, culture and tourism, cultural and creative development, and rural cultural tourism operations. Rural backbone figures include: ✅ Heads of rural collective economic organizations ✅ Heads of cooperatives ✅ Family farm owners ✅ Returning entrepreneurs and other high-quality farmer groups.

Course highlights

🎓 Packed with practical value—what you learn can be put to use immediately. The course is divided into three major modules: comprehensive literacy, professional skills, and capability expansion. It does not indulge in empty theory but emphasizes hands-on practice, case studies, and on-site learning.

Comprehensive literacy: Study theories related to rural revitalization, understand the essence of new mass arts, and establish a development mindset of empowering rural areas through culture.

Professional skills (core courses): ✅ Public art empowering rural areas, with analysis of excellent national implementation cases ✅ Upgrading aesthetic and cultural business thinking to boost rural development through arts ✅ Generative AI digital audiovisual creation, producing rural promotional short videos with zero foundation ✅ Building "village-brand" local IPs: from village galas and rural sports events to national local brands ✅ Artistic transformation of rural resources, with on-site practice of cultural and creative proposals + group roadshow presentations ✅ Public expression training, learning to tell your village's local story well ✅ Visiting the Baiqian Workshop in Longtou Village, Lixian Town, to learn on site how to build rural leisure routes ✅ Student achievement presentations, exchanging ideas on the same stage.

Capability expansion and field study sites: ▪ Hongwen Boya Cultural and Creative Base in Weishanzhuang Town: research the operation of aesthetic education workshops and rural cultural tourism implementation models ▪ Xiangye Shiguang Leisure Farm in Qiandaying Village, Huangcun Town: explore the operational experience of a mature agriculture-culture-tourism park.

Additional gains: Meet fellow agriculture-culture-tourism professionals from across the city, connect with networks and resources, and seek cooperation opportunities.

Training arrangements

⏰ Training time: October 12–16, 2026 (5 days total, 40 class hours) 📍 Main classroom: Beijing Shu Yong Art Museum (Building 11, Urban-Rural Cultural Science and Technology Park, No. 1 Luhua Road, Daxing District) 📍 Practical observation sites: Hongwen Boya Cultural and Creative Industry Base, Xiangye Shiguang Leisure Farm, and Baiqian Workshop in Longtou Village, Lixian Town.

How to register

👇 Scan the QR code online to fill out the registration application form. ☎️ Registration contact: Class administrator Teacher Zhong 18612093312 (If you need to add WeChat, please note "farmer training" for verification and approval.)

Registration notes

1. This training charges no training fee, and accommodation and meals are free. Participants are responsible for their own round-trip transportation. Interested individuals are welcome to sign up actively. 2. Places are limited, and admission is merit-based. Registration closes once full. 3. Those who have already participated in Beijing municipal-level farmer training twice or more this year cannot register.

Spots are scarce—only 70 people! Use the arts as a pen to activate rural resources and explore new paths for integrating agriculture, culture and tourism. Qualified rural leaders, hurry up and register~