Following vivo's recent launch, OPPO has now joined the September domestic flagship smartphone battle.

On September 22, OPPO officially unveiled the Find X10 Series, introducing three models at once: the Find X10 E, Find X10, and Find X10 Pro Max. Their starting prices are set at 4,999 yuan, 5,499 yuan, and 6,799 yuan respectively, with sales slated to begin on September 24.

This marks the first time OPPO has included an "E" variant in the initial lineup of its Find X series.

From a product strategy standpoint, the E version is designed to cater to users within the Find X lineup who are more sensitive to pricing.

Amid rising costs for components like memory and chips, the starting price for the standard Find X10 model has climbed to 5,499 yuan this year—an increase of 1,100 yuan compared to the previous-generation standard Find X9. However, rather than pushing the entire Find X series' entry price past the 5,000-yuan mark, OPPO has chosen to add the Find X10 E, retaining a budget-friendly flagship option at 4,999 yuan.

The 500-yuan price gap, of course, comes with trade-offs in specifications.

The Find X10 E is powered by the Dimensity 9500s chipset, houses a 7,025mAh battery, and features a rear camera setup with a 50-megapixel main sensor, a 50-megapixel ultra-wide lens, and a 50-megapixel telephoto shooter. Its display supports a refresh rate of up to 120Hz. The standard Find X10, for comparison, gets an upgrade to the Dimensity 9600M processor, a larger 8,000mAh battery, and a more advanced imaging system boasting a 200-megapixel main camera, a 50-megapixel ultra-wide lens, and a 200-megapixel telephoto camera, along with support for 8K video recording.

In terms of storage configurations, the E version with 16GB+512GB is priced the same as the standard model with 12GB+256GB, both at 5,499 yuan. This gives users a clear choice: prioritize larger storage or opt for higher overall specs.

When placed side-by-side with the vivo X500 Series, which launched just a day earlier, both companies' standard models carry the same 5,499 yuan starting price. The key differentiator for OPPO's product line is that the addition of the E variant provides a more competitive option for consumers within its flagship range.

With vivo and OPPO releasing their new devices in quick succession, competition in the domestic flagship segment is heating up for September. Higher-end imaging specs, larger batteries, and next-generation flagship chips remain common upgrade themes this cycle. Meanwhile, another battleground has emerged: how to balance configurations, pricing, and consumer reach under persistent cost pressures.

Beyond smartphones, OPPO has also refreshed its ecosystem of accessories. This includes the Watch S2, with a first-sale promotional price of 1,499 yuan, the Enco X4 earbuds at 1,099 yuan, and magnetic power banks. The AI Mind Sphere, previously showcased at its developer conference, has also officially launched its Pioneer Program at this event, priced at an experiential 499 yuan.

This trend underscores how smartphone makers are looking to diversify their revenue streams beyond just handsets. Earlier, vivo had similarly introduced its first clip-on earbuds and a selfie-screen accessory during the X500 Series launch event.

When items like earbuds and smartwatches are more deeply integrated with phones—sharing health data, audio features, and AI services—they help strengthen user loyalty and keep consumers firmly within a single brand's ecosystem.