On September 28, 2026, HONOR, a globally leading AI terminal ecosystem company, held the HONOR Magic Ceremony and HONOR Magic9 Series New Product Launch Event in Beijing, officially unveiling three flagship products: the HONOR Magic9 Pro Max, HONOR Magic9, and HONOR Magic9 Ultra Power Edition.

Partnering with the century-old imaging legend ARRI, the HONOR Magic9 Series brings cinematic aesthetics and professional creative workflows into smartphone imaging, creating a pocket cinema camera that lets anyone shoot blockbuster-quality footage straight out of the device. Creation is the unchanging foundation of the HONOR Magic Series over ten years; innovation is HONOR's most direct response to creation. HONOR CEO Li Jian stated: "The HONOR Magic9 Series is a ten-year masterpiece of craftsmanship that HONOR dedicates to the creators of this era. We hope to empower every soul passionate about creation with the power of technology."

As the first flagship after HONOR's brand refresh under "Dare to Think Differently," and the culmination of the HONOR Magic Series' tenth anniversary, the HONOR Magic9 Series further clarifies its series positioning of "Born to Create," while redefining the flagship product matrix — no longer covering everyone's needs with a single product, but responding to different users' expectations for flagships with three distinctly positioned products.

The HONOR Magic9 Pro Max targets professional creators, building a comprehensive flagship creative experience with top-tier configurations including the ARRI dual 200MP imaging system, cinematic-grade shotgun microphone and audio quality, and the latest 2nm process Snapdragon mobile platform; the HONOR Magic9 carries the same ARRI imaging capabilities in a compact body, offering a flagship creative experience for users who prefer small screens and design aesthetics; the HONOR Magic9 Ultra Power Edition meets heavy users' demands for performance and battery life with a large screen, an ultra-large battery, and the only active cooling solution among flagships.

From design and imaging to AI, from technological innovation to product positioning, ten years of Magic has always been answering the same question: how to make technology a tool for creation, so that everyone can more easily record, express, and create.

Born to Create, HONOR Magic Series Reshapes Flagship Cinematic Aesthetics Through Innovation

Creation doesn't only happen within the lens — it's also integrated into the product itself. Embodying the "Born to Create" series positioning, the HONOR Magic9 Series draws design inspiration from filmmaking, incorporating classic elements of cinematic creation from the camera module to the body color schemes into the product design, making the flagship itself a tribute to creation.

Inspired by ARRI's classic cinema camera "three-lens turret," the three iconic circular lenses of the HONOR Magic9 Series are arranged in a triangular array, reshaping mobile imaging aesthetics with a new form of "the director's eye." The HONOR Magic9 Series also matches different users' aesthetic preferences through diverse color schemes and exterior craftsmanship.

The HONOR Magic9 Pro Max comes in three color options: Moss Green, Shadow Black, and Silver Salt. Moss Green draws from the natural patina of camera metal housings over time, Shadow Black recreates the classic dark tones of the silver screen, and Silver Salt pays tribute to the film era; the unibody all-metal construction restores the texture of professional on-set equipment. The HONOR Magic9 features a 3D unibody cold-carved glass body, delivering a refined and translucent visual and tactile experience. Additionally, both the HONOR Magic9 and HONOR Magic9 Ultra Power Edition offer four cinematic color options: Popcorn Yellow, carrying the anticipation before a film begins; Opening White, symbolizing the moment the screen lights up; Curtain Black, preserving the infinite reverie after the show ends; and Olive Green, rich with cinematic afterglow — showcasing creative vitality through cinematic aesthetics.

The Year's Fully-Loaded Imaging Flagship: HONOR Magic9 Pro Max Creates a "Pocket Cinema Camera"

If design is the Magic9 Series' tribute to cinematic creation, then imaging innovation is HONOR's exploration to put professional creative capabilities into more people's hands. As the year's fully-loaded imaging flagship, the HONOR Magic9 Pro Max builds a complete imaging experience from shooting to creation around image quality, color, sound, and professional expansion capabilities, further moving the smartphone from a recording tool toward a professional creation tool.

The HONOR Magic9 Pro Max features the ARRI dual 200MP imaging system, including a 200MP ARRI gimbal-grade main camera and a 200MP ARRI Super Night Telephoto, both with CIPA 8.0 stabilization, paired with the self-developed imaging chip HONOR Light Rider H1 and an array zoom flash, building the imaging hardware foundation for the "pocket cinema camera." Leveraging the self-developed imaging chip HONOR Light Rider H1 and deep joint tuning with ARRI, the HONOR Magic9 Pro Max reconstructs the video pipeline and introduces ARRI's ARRI LogC3 curve, which is closest to film texture, enabling the phone to output cinematic-grade image quality and replicate classic Hollywood cinematic visuals.

In terms of color, the HONOR Magic9 Pro Max supports importing the full set of 87 ARRI Looks into the phone, allowing users to capture Hollywood blockbuster-style footage with a single shot. Cinematic creation isn't just about visuals — sound also determines a work's immersion. The HONOR Magic9 Pro Max debuts the industry's first cinematic-grade shotgun microphone, miniaturizing a professional shotgun microphone that's dozens of centimeters long into a millimeter-level acoustic space, greatly improving pickup distance and precision, giving the phone on-set-grade audio capture. Thanks to dual 1216 speakers, the industry's largest amplitude, and the industry's largest sound chamber, the HONOR Magic9 Pro Max delivers cinema-level auditory enjoyment, and is the industry's only phone to receive both SGS directional high-sensitivity five-star audio pickup certification and SGS spatial audio playback certification.

To further expand the boundaries of smartphone creation, the HONOR Magic9 Series also introduces the HONOR Telephoto Extender G500 with the industry's longest 500mm focal length for smartphones, and the lightweight, portable HONOR Telephoto Extender G200 at 200mm focal length, providing more creative possibilities for stages, distant scenes, and more. HONOR has also launched a Master Photography Kit compatible with the HONOR Magic9 Pro Max, and jointly developed a professional video expansion cage kit with SmallRig, creating more professional shooting tools for creators.

Behind the professional creative experience, a full set of flagship configurations is also needed as a foundation. The HONOR Magic9 Pro Max features a new-generation Supreme Black Diamond Display, with the industry's highest 10,000nits peak brightness at cinematic monitoring standards and the industry's lowest 1.5% reflectivity, 15x improved scratch resistance, 25x improved drop resistance, and 3x improved wear resistance. It also holds TÜV Rheinland Full Eye Comfort 6.0 certification, Dolby Vision, HDR Vivid, and ZREAL ultra-HD certifications, providing reliable protection and a flagship visual feast.

In terms of performance, the HONOR Magic9 Pro Max is among the first to feature the 2nm process Snapdragon 8 Supreme Ultimate Edition mobile chip, with mobile CPU peak frequency reaching 5GHz for the first time, equipped with an 18MB independent high-speed display memory GPU, providing peak computing power support for immersive creation and flagship experiences.

The HONOR Magic9 Pro Max brings the new-generation Qinghai Lake blade battery into a bar-type flagship for the first time, further breaking through the spatial constraints between large batteries and flagship bodies through two technological breakthroughs: the industry's highest 1000Wh/L battery energy density and the industry's highest 40% silicon content. Based on the new battery technology, the HONOR Magic9 Pro Max has a built-in 8800mAh large battery and supports 100W HONOR wired super fast charging, 80W HONOR wireless super fast charging, and 50W in-car wireless fast charging compatible with over 300 vehicle models, fully supporting users' flagship usage scenarios.

In terms of communication, the HONOR Magic9 Pro Max debuts the industry's narrowest parallel dual-track micro-slit antenna, balancing body appearance and excellent communication performance with an antenna slit of only 0.4mm; paired with the HONOR Hongyan seven-chip RF architecture, it supports the industry's most 32 5G bands, delivering a robust flagship communication experience. In terms of security, the HONOR Magic9 Pro Max is the industry's only flagship phone simultaneously equipped with 3D face recognition and 3D ultrasonic fingerprint recognition, delivering efficient and secure flagship unlocking.

Compact Imaging Flagship: HONOR Magic9 Puts ARRI Cinematic Feel in One Hand

Professional creation doesn't mean a larger body. The HONOR Magic9 targets users who prefer compact screens, design, and imaging experiences, carrying ARRI imaging capabilities from the same source as the Pro Max within a compact 6.37-inch body, giving professional imaging creation a lighter form.

As the industry's only dual-chip dual-200MP compact imaging flagship, the HONOR Magic9's ARRI dual 200MP imaging system includes a 200MP ARRI ultra-clear main camera and a 200MP ARRI ultra-clear telephoto, both supporting CIPA 7.5-level stabilization, empowering cinematic creation with top-tier hardware. To make creation itself more free, the HONOR Magic9 is equipped with Android's first square-format front camera, supporting 1:1 square-format shooting, and introduces a new "vertical grip, horizontal shot" feature, providing more flexible composition space for solo and group selfies as well as post-processing cropping.

The HONOR Magic9 debuts ARRI Cinematic Live, adopting a 2.39:1 professional cinematic aspect ratio, supporting frame-by-frame HD, precisely controllable 3-second recording, and the ability to apply 87 ARRI Looks; combined with new features like triple Live, it allows ordinary users to quickly record dynamic moments with cinematic atmosphere.

In portrait shooting, the HONOR Magic9 brings modes like 200MP zoom flash portrait, further expanding the creative space for cinematic portraits at different distances and lighting conditions. Features including the square-format front camera, ARRI Cinematic Live, and 200MP zoom flash portrait are also simultaneously available on the HONOR Magic9 Pro Max, allowing more flagship users to freely choose their own way of expression.

Addressing the long-standing battery life and performance trade-offs faced by compact-screen users, the HONOR Magic9 leverages HONOR's leading battery technology to achieve a new-generation Qinghai Lake battery capacity of up to 8000mAh in a compact body, and supports 80W HONOR wired super fast charging and 50W HONOR wireless super fast charging. On this basis, the HONOR Magic9 features the fifth-generation Snapdragon 8 Supreme Edition mobile platform, an Oasis Eye Comfort Display with 10,000nits peak brightness, and other flagship configurations, bringing lasting battery life and performance support for compact-screen creators.

Unleashing Performance for Heavy Creation: HONOR Magic9 Ultra Power Edition Breaks Through Flagship Battery and Cooling Boundaries

Creation has another form: extended gaming, audio-visual entertainment, and high-load usage also require sustained and stable performance output. The HONOR Magic9 Ultra Power Edition targets heavy flagship users, further expanding the performance boundaries of the HONOR Magic Series with a large screen, large battery, and active cooling.

The HONOR Magic9 Ultra Power Edition features a 6.81-inch large screen and offers four cinematic color options. The 11000mAh new-generation Qinghai Lake battery refreshes HONOR's flagship phone battery capacity record, providing a battery life foundation for extended gaming, video, and heavy-load usage. To ensure performance not only "runs high" but also "runs long," the HONOR Magic9 Ultra Power Edition is equipped with the new-generation HONOR East Wind turbine cooling, and as the only Android flagship with active cooling, it further raises the overall performance ceiling. As the only new flagship phone in its tier equipped with the fifth-generation Snapdragon 8 Supreme Edition mobile platform, the HONOR Magic9 Ultra Power Edition delivers the strongest performance in high-image-quality, extended gaming scenarios among its generation, leading across generations.

With performance maxed out, imaging is equally uncompromising. The HONOR Magic9 Ultra Power Edition features a 200MP ultra-clear imaging system, including a 200MP ultra-clear main camera, a 50MP telephoto, a 12MP ultra-wide-angle, and a 50MP front camera, retaining complete flagship imaging capabilities while unleashing powerful performance.

The HONOR Magic9 Series all feature IP68/IP69/IP69K full-level dust and water resistance, an Oasis Eye Comfort Display with peak brightness up to 10,000nits, and the debut of the third-generation RF enhancement chip C3, comprehensively upgrading protection, display, and communication to further solidify the flagship experience across the lineup.

Powered by 397B Agent Large Model: HONOR Magic9 Series Among First to Feature MagicOS 11

The HONOR Magic9 Series all run the newly released MagicOS 11. Leveraging the 397B industry-leading agent large model jointly developed by HONOR and Alibaba, the Agent Harness framework achieves commercial deployment for the first time in MagicOS 11, truly bringing AI agent capabilities into the phone system.

MagicOS 11 introduces the new-generation YOYO intelligent assistant, further integrating AI into users' daily usage. Additionally, the HONOR Magic9 Series all feature a dedicated AI button, supporting YOYO one-tap smart notes, enabling quick recording of audio and video clips, rapid generation of subtitle collages, video-to-Live conversion, and noting schedules and inspirations. YOYO can also organize various fragmented information including pickup codes and meal codes, becoming a practical, intelligent, and efficient AI assistant for users' daily lives.

Facing cumbersome scenarios like finding customer service during calls, MagicOS 11 introduces the industry's first AI call assistant, intelligently helping users quickly reach human customer service, making calls more efficient and convenient. In terms of interconnectivity, the HONOR Magic9 Series all support cross-brand one-tap transfer, not only connecting with Android devices but also achieving smooth collaboration with the Apple ecosystem and rapid transfer with action cameras like the Insta360 Luna Ultra. The HONOR Magic9 Series also supports iPhone call synchronization, viewing and AI editing of iPhone photos, greatly lowering the barrier to dual-device usage. Furthermore, HONOR has partnered with Android ecosystem partners to jointly establish the "Tap-to-Transfer Technical Standard," promoting the construction of a new industry interconnectivity ecosystem.

Ten years ago, HONOR Magic started with imagination about future technology; ten years later, HONOR Magic is transforming that imagination into more concrete user value. The HONOR Magic9 Series officially went on sale on September 28, 2026. The HONOR Magic9 Pro Max starts at 6,499 yuan; the HONOR Magic9 starts at 4,999 yuan; the HONOR Magic9 Ultra Power Edition starts at 4,499 yuan. The HONOR Telephoto Extender G200 is priced at 999 yuan; the HONOR Telephoto Extender G200 with professional imaging handle is priced at 1,499 yuan; the HONOR Telephoto Extender G500 is priced at 1,999 yuan; the HONOR Telephoto Extender G500 with professional imaging handle is priced at 2,499 yuan; the HONOR SmallRig professional video kit is priced at 1,699 yuan. The Master Photography Kit bundled with the HONOR Magic9 Pro Max officially went on sale on September 28, 2026, priced at 10,999 yuan.

To further lower the threshold for AI services and creation, HONOR CEO Li Jian announced at the launch event that China Mobile and HONOR are jointly launching a Token package — the MobileAI Expert Plan, starting at 169 yuan per month, including 50 million mobile Tokens and communication services, with support for phone bill payment. Users purchasing the HONOR Magic9 Series can also enjoy device purchase discounts. The plan will initially pilot in six major cities: Hangzhou, Zhengzhou, Changsha, Shenzhen, Chengdu, and Wenzhou. HONOR provides AI terminals, while China Mobile provides AI application benefits and communication services, giving Magic9's imaging creation more possibilities and making AI easily accessible to more users. In the future, both parties will work together to bring more convenient and richer AI experiences to every user.

Additionally, at this HONOR Magic Ceremony, the HONOR MagicPad4 and HONOR Watch 6 Pro were also officially launched. The HONOR MagicPad4 features a 12.1-inch 165Hz HONOR Oasis Eye Comfort Display and a Snapdragon flagship chip, with a built-in 10100mAh large battery, and integrates HONOR Boundless Notes, HONOR Knowledge Workshop, and PC Mode to贯穿 recording, organization, and creation, handling both creation and entertainment with one tablet. The HONOR Watch 6 Pro features a 1.5-inch 5500nits dual-layer OLED display, debuting the industry's first cardiac arrest monitoring feature and cardiac blood pressure health management, bringing smarter and more comprehensive health protection to every user.