Even after being penalized, the business expressed full acceptance and gratitude. Recently, the Xinqiao Office of the Songjiang District Market Supervision Administration received a silk banner from a merchant penalized in a trademark infringement case. On the other side of the dispute, the infringed party, a well-known listed company based in Suzhou, also presented banners to both the Songjiang District Market Supervision Administration and the Yangtze River Delta G60 Science and Technology Innovation Corridor Intellectual Property Administrative Protection Collaboration Center. The fact that both the plaintiff and defendant in the case chose to express their thanks simultaneously serves as a vivid illustration of how Songjiang, leveraging the G60 Innovation Corridor IP administrative protection collaboration mechanism, has achieved a seamless balance between strict enforcement and compassionate handling.

The case originated from a cross-regional collaborative inspection. During a routine check, law enforcement officers from the Xinqiao Market Supervision Office discovered a large pile of electronic components with their identification codes scratched off, stacked in a corner of the merchant's office. This unusual finding immediately raised red flags, prompting investigators to trace the leads methodically, secure relevant evidence promptly, and formally initiate an investigation into the case.

The challenges soon surfaced: the conduct spanned four distinct types of infringement, the applicable legal provisions were intertwined and ambiguous, and no prior administrative penalty precedent existed for reference. To precisely characterize the case, the district market supervision authorities invited experts from the Intellectual Property School of East China University of Political Science and Law to conduct a case review, clarifying the legal boundaries step by step. Following thorough deliberation, it was lawfully established that the party had purchased products bearing the trademark owner's label, then altered their core components without authorization before continuing to sell them under the same brand. This was determined to constitute trademark infringement, resulting in an administrative penalty that firmly upheld fair competition and market order across the Yangtze River Delta region.

Beyond issuing the penalty, the enforcement officers did not stop at a one-off punishment. Recognizing that the civil dispute between the infringing party and the out-of-town rights holder remained unresolved, the market supervision authorities proactively built a communication bridge and organized administrative mediation. Case handlers balanced legal principles with human considerations to facilitate a settlement, guiding the infringer to acknowledge its wrongdoing, shoulder responsibility, and fully protect the trademark owner's legitimate rights. This ultimately led both sides to reach a mediation agreement. To ensure the agreement was effectively implemented, the district market supervision administration coordinated with the district people's court to assist the parties in applying for judicial confirmation. The very next day after filing, the court issued a civil ruling, granting the mediation agreement enforceable legal effect through the combination of administrative mediation and judicial confirmation. The infringer completed the full compensation payment on schedule, marking the case as fully resolved in both administrative enforcement and civil compensation, achieving true closure with harmony restored among all parties.

In a letter of thanks, the trademark owner stated: "This efficient and impartial enforcement has effectively curbed the continued spread of infringement and helped our company resolve the dispute in one go."