On October 1, Intuit rose 3.01% in pre-market trading, trading at $285.5/share, with turnover of $7.06 million.

On the news front, Intuit announced a four-year extension of its partnership with the National Football League through 2030. The renewed deal adds the Credit Karma brand to the NFL portfolio and expands Intuit's official sponsorship rights into Canada, the United Kingdom, Australia, and New Zealand. Financial terms of the agreement were not disclosed.

The partnership extension comes as the company works to rebuild investor confidence following a period of pressure. Intuit reiterated its fiscal 2027 guidance at its September investor day, projecting non-GAAP EPS of $22.88 to $23.12 and revenue of $23.28 billion to $23.51 billion, both slightly below analyst consensus. Multiple brokerages noted the event was constructive for long-term credibility but unlikely to serve as a near-term catalyst. The company's high-growth segments — Assisted Tax, Money, and Mid-Market — now account for roughly 30% of revenue and are growing over 30% year over year, providing a broader foundation beyond the core TurboTax and QuickBooks franchises.

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